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Lenz publishes books on contemporary art, photography, architecture and design.
Our imprint includes catalogues, monographs, theory and artist books.

Magali Reus KOOL. A Type Specimen

Texts by Emily King and Rebecca May Johnson
Design by Wolfe Hall
Co-published with Fondazione Arnaldo Pomodoro

2024, English, softcover, 16 x 28 cm, 48 pages
ISBN 979-12-80579-51-5

KOOL. A Type Specimen is an artist’s book built around KOOL (“cabbage” in Dutch), a new font designed by Magali Reus, winner of the seventh edition of the Arnaldo Pomodoro Prize for Sculpture. Midway between a plant alphabet and concrete poetry, the KOOL font is created in collaboration with Antonio de la Hera and Kia Tasbihgou and includes twenty-six lowercase letters, twenty-six uppercase letters, a complete set of numbers, sixteen punctuation marks, and six symbols.

The project is the upshot of a three-year research project focused on the visual and calligraphic relationship between scraps of red cabbage and letters of the Roman alphabet. The volume is inspired by the traditional format of the type specimen book, or type foundry sample book, used to show clients the myriad graphic possibilities, layouts, and configurations unique to a new typeface.
The book features texts by design writer Emily King and Rebecca May Johnson, a food specialist, and was created in conjunction with Off Script: a solo exhibition by Reus staged by the Arnaldo Pomodoro Foundation in collaboration with the Museo del Novecento in Milan.

Photos: Nicola Gnesi

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